Diane Taylor-Parker
Business strategist. Tough love cheerleader. Joy-led mentor.
Helping You Build a Business That Actually Feels Good
Hi, I’m Diane — strategist, coach, mentor, and founder of The Joy Work Club.
I help business owners like you find the confidence, clarity, and community to take bold action and actually enjoy building a business along the way.
If you’re stuck spinning your wheels, juggling 47 tabs in your brain, or shouting into the void online... we should talk.
Because business shouldn’t feel like a never-ending hustle.
It should feel like something you're proud to lead.
You have found me because you are looking for a way to get to the next stage in your business.
You are an expert at what you do, you are passionate about your business but you want to know what to do next......then you find me.
You might be looking for:
Business Strategy
Marketing & Sales Strategy
Build Courage for Bold Action Taking
Accountability to get it done
Implementation - the what & the how
You may also have come here for:
Community
Collaboration
Connection
Networking
Support
& Finding your tribe.
The Joy Work Club : A Business Community
Thrive Together: Join The Joy Work Club for Collaborative Success. Empowering Growth Through Connection, Promotion, and Learning
Step into The Joy Work Club, a dynamic hub where collaboration meets success.
Our community is your go-to destination for fostering meaningful connections, promoting yourself and your business, and creating a supportive environment for learning and thriving. Imagine a space where professionals come together to uplift, support, and celebrate each other's achievements.
At The Joy Work Club, collaboration is not just a concept; it's a vibrant reality.
MY APPROACH
The Joy-Led, Results-Driven Approach
My Unique Approach to Business Success
Whether you’re a solo founder building from your kitchen table or a corporate team navigating a noisy market, my approach is the same:
Customer-first, strategy-backed, and courage-fuelled.
I don’t believe in fluff. I believe in action.
I believe in finding the real heart of your business — not just what you sell, but why it matters, and who needs it most.
With every client, team, or brand I work with, my focus is on:
Clarity:Knowing what you're doing and why it matters
Confidence:Messaging that makes you proud to share
Connection:Building businesses and brands that people remember
Whether we’re running a strategy sprint, fixing your funnel, or refreshing your team’s messaging, I’ll bring truth, tough love, and a surprising amount of joy.
Because strategy is only powerful when it’s felt— by you, your audience, and your customers.
A few ways we can work together now...
discovery call
Free
Get fresh clarity on what’s holding you back in business
Ask questions, share your goals, and talk through where you’re stuck
Explore how I can support you through strategy, accountability, or community
Walk away with insight — even if we don’t work together (yet)
EmPower Hour
£250
Bring one business problem or focus area — and leave with a plan
Fast, focused, and filled with insight that actually moves the needle
Includes a follow-up report and 7-day support window, and review call
Perfect for content, messaging, audience, offer clarity or funnel flow
Join the joy work members club
£33/pm
Direct coaching and feedback, so you’re never left second-guessing your next move
Clear structure and strategic focus to help you build momentum month after month
High-level conversations and workshops that blend real business strategy with customer-first thinking
A powerful circle of committed business owners
who hold each other accountable, cheer loudly, and don’t play small
No contracts - cancel anytime
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FREE QUIZ
Find Out Who You’re Really Selling To...
Still guessing who your dream client is?
This quiz helps you get clear on who you're speaking to — and how to reach them with confidence.
In under 5 minutes, you'll:
Identify your aligned audience (without vague ideal client worksheets)Get clarity on what they actually want to hear from youLearn how to position your offers toconnect and convert
✨
Perfect for early-stage business owners or anyone ready to tighten up their messaging.
FREE DOWNLOAD
Headline that hooks people in, gets them excited and makes them want to sign up.
Want More Joy in Your Inbox?
The Joy Journal is my weekly newsletter packed with honest insights, sharp strategy, and a sprinkle of my life and Joy.
No spam. Just real life and tips that helps you move your business forward.
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