Reinforce with Courage: Why Bold Action is the Heartbeat of Business Growth
There’s a moment in every business owner’s journey where you have two choices: stay comfortable or step forward into the unknown. This is the difference between those who grow and those who stay stuck is courage.
In this blog post, we’re highlighting the fourth pillar of my HEART framework: Reinforce with Courage. Because while mindset matters and strategy is essential, courage is the fuel that gets you off the starting blocks and keeps you going when things get hard.
What Reinforcing with Courage Really Means
Courage isn’t about being fearless. It’s not about being reckless. Courage is about choosing to act even when fear is present. It’s about knowing that discomfort is part of the deal when you're building something bold, heart-led, and transformational.
And in business? Courage looks like:
Launching that offer before you feel ready.
Saying no to a client who isn’t aligned.
Raising your prices.
Pitching your dream collaboration.
Showing up consistently even when you feel unseen.
Because when you reinforce your business with courage, you build a foundation that can actually hold the weight of your dreams.
Why Courage is the Missing Link in So Many Strategies
Most business advice focuses on tactics: post this, sell that, automate here. But those things only work if you have the courage to actually do them. Strategy without courage is just a fancy to-do list. It’s action that turns your plans into momentum.
I’ve seen so many brilliant business owners stuck in inaction, not because they lack the knowledge but because they’re afraid. Afraid of judgment. Of getting it wrong. Of looking silly. Of failing publicly.
And that fear? It’s human.
Courage is a skill and like any skill, it gets stronger the more you practice.
5 Ways to Reinforce Your Business with Courage
If you’re ready to stop waiting for fear to go away and start building courage into the bones of your business, here’s where to begin:
1. Acknowledge the Fear—Then Act Anyway
Fear is information, not a stop sign. Ask yourself: "What am I really afraid of?" Naming it takes away some of its power. Bring it into the light so it doesn’t run the show behind the scenes.
2. Make One Brave Decision Every Day
It doesn’t have to be huge. Maybe it’s sending the email, going live, or following up with a lead. Brave actions compound. When you flex your bravery muscle daily, your business strengthens in all the right places.
3. Visualise the Win, Not Just the Worst-Case Scenario
Our brains love to catastrophise. But you have to feed your vision more than your fear. Picture what happens if it goes right. How does that feel? How do you show up differently when you believe in the best possible outcome?
4. Surround Yourself with Expansive People
Courage is contagious. If you spend time around people doing brave, bold things, you'll start to believe it’s possible for you too. Community matters. You need people who’ll say, "You’ve got this," when your courage is running low. If you don’t have that, join us in The Joy Work Club—we're built on this.
5. Celebrate the Brave, Not Just the Result
We wait for outcomes to validate our efforts, but courage deserves recognition on its own. Did you take the scary step? Celebrate that. Whether the result was a yes, a no, or a tumbleweed response, you still showed up.
Courage Creates Alignment and Momentum
Let me tell you about one of the most pivotal decisions I ever made in my business, investing in my very first group programme, back when I had very little money coming in. The price tag felt huge at the time. I had all the doubts: "What if this doesn’t work? What if I don’t follow through? What if I’m not good enough?" But I knew deep down that staying where I was,stuck in indecision, hiding, waiting, was the real risk.
I took a deep breath, reinforced with courage, and pressed “pay.”
That single action created momentum. Not because the programme had magic pixie dust (although it was great), but because I made a decision that aligned with the business I was trying to build. I showed myself I was serious. I stopped asking for permission and started backing myself.
From that moment, things started shifting, my confidence, my consistency, my client results. That one bold move rippled out into aligned action, clearer messaging, better boundaries, and yes, more sales.
That’s what courage does. It cracks the door open to alignment. It turns intention into action. And even when it doesn’t go perfectly, it shows you what you're made of and what needs to change next.
Because movement builds clarity. And courage creates momentum.
One of the biggest myths in business is that you need to feel confident before you act.
The reality? Confidence is a byproduct of courageous action.
When you take brave action, you build trust with yourself. You prove that you’re someone who follows through. And when your actions align with your vision, your brand becomes magnetic. Clients feel that energy. They want to work with people who are lit up by what they do, not hiding behind strategy documents they’re too afraid to act on.
Courage is the thing that helps you keep going when things get uncomfortable, which they inevitably will. Growth doesn’t happen inside your comfort zone, and if you’re building a business that matters, you’re going to have to stretch.
Rewriting the Narrative Around Fear
Fear has been given a bad reputation in entrepreneurship. We’re told to crush it, ignore it, or bulldoze through it. But fear is actually a useful compass. It tells us what matters. It tells us where our edges are. And when we lean into those edges—rather than run from them—we expand.
I’ll never forget one of my clients, let’s call her Sarah, who had been sitting on a workshop idea for nearly a year. She had the skills, the experience, and even the outline ready. But fear was holding her back. Fear of what people would think. Fear of no one signing up. Fear of looking like she was “trying too hard.”
Together, we reframed the fear. Instead of asking, “What if it goes wrong?” we asked, “What if this helps just one person?” That simple mindset shift lit a fire under her. She launched it. The workshop filled. And the ripple effects didn’t stop there, she gained new clients, grew her email list, and more importantly, proved to herself that she could follow through.
That’s what rewriting the narrative around fear looks like. Not denying it, but redefining what it means.
You don’t have to be fearless—you just have to be willing to feel the fear and move anyway. Reinforcing with courage means redefining failure, too. Every time something doesn’t go the way you planned, you gain insight. Every ‘no’ is data. Every flop is part of your foundation.
Brave businesses are built on lessons, not perfection.
So if you’re afraid of failing, remember this: you’re not meant to get it all right the first time. You’re meant to grow through it.
Let’s Get Brave, Together
If this is landing for you, then I want to invite you to do two things:
Ask yourself: Where am I hesitating right now because of fear? Write it down.
Choose one brave action to take today—just one. Send the DM. Share the offer. Raise the price. Say the thing that needs to be said.
You don’t need to be ready. You just need to be willing. Willing to try, to stretch, to trust yourself.
And if you're ready to build a business that's not just strategic, but courageous to its core, come join me inside The Joy Work Members Club. It's where strategy meets bravery, where support is baked in, and where you're always surrounded by people who believe in your vision.
You’ve got this.
Now go do the brave thing.
