Get Noticed, Build Bridges, and Thrive: The Networking Playbook

Get Noticed, Build Bridges, and Thrive: The Networking Playbook

Networking. For some, it’s a natural extension of their social skills—an opportunity to meet new people, share ideas, and build meaningful connections. For others (myself included), it’s akin to walking into a room full of strangers and realising you forgot to wear pants. Awkward, uncomfortable, and frankly, not what you’d sign up for willingly.

As a self-proclaimed introvert in personal social situations, I know firsthand how intimidating networking can be. Small talk at a cocktail party? Nightmare. But put me on stage with a clear purpose, and I’ll own the spotlight. The key difference? Purpose.

Networking doesn’t have to mean forced conversations or awkward exchanges. Instead, it’s about building bridges, finding your people, and thriving by fostering genuine relationships. Whether you’re an extrovert who thrives in crowds or an introvert who prefers one-on-one chats, there’s a way to make networking work for you. Let’s dive into the ultimate networking playbook, designed for business owners who want to get noticed, build bridges, and thrive.

The Networking Clichés We Love to Hate

You’ve heard the overused lines: “It’s not what you know, it’s who you know.” Or how about, “Your network is your net worth”? Sure, they’re cliché, but they’re rooted in truth. Relationships matter. But let’s put a fresh spin on these sayings by stripping away the sleaze and focusing on what truly matters: authentic connections.

Networking isn’t about collecting business cards or LinkedIn connections like Pokémon cards. It’s about showing up, being real, and giving as much as you hope to receive. People can sense authenticity, and that’s what makes them want to connect with you.

Rather than picturing a spider web of lots of different connections, hoping to snare your next contact, think instead of building a bridge between you and an individual, get to know them, and build strong enough foundations that you meet in the middle. Keep showing up, sharing, be consistent nd before you know it you will have bridges that will take you wherever you want to go next.

Introvert vs. Extrovert: Playing to Your Strengths

For the Introverts:

If the thought of walking into a crowded networking event makes you want to hide under your desk, you’re not alone. But guess what? Introverts often excel at networking because they’re naturally good listeners. Instead of trying to work the entire room, focus on one or two meaningful conversations. Quality over quantity.

- Preparation is Key: Research attendees in advance if possible. Knowing who you’d like to meet and having a few conversation starters ready can ease nerves.

- Set Goals: Aim to make 2-3 solid connections instead of feeling like you have to “work the room.”

- Follow Up: Introverts shine in one-on-one interactions. Send a thoughtful message post-event to keep the connection going.

For the Extroverts:

You thrive in social settings and can chat with just about anyone. But sometimes, extroverts can come across as overly eager or superficial. Channel your energy into building deeper relationships.

- Listen More: Resist the urge to dominate the conversation. Ask open-ended questions and genuinely listen.

- Be Selective: Instead of trying to meet everyone, focus on those who align with your goals or values.

- Pace Yourself: Networking events can be long. Don’t burn out early by expending all your energy in the first hour.

Online vs. Offline Networking

Networking isn’t confined to conference rooms and cocktail parties. The digital age has given us a treasure trove of opportunities to connect from behind our screens. Here’s how to navigate both worlds:

Online Networking:

- Leverage Social Media: Platforms like LinkedIn, Instagram, and even X or TikTok can be goldmines for networking. Engage with posts, join relevant groups, and don’t be afraid to slide into DMs—professionally, of course.

- Be Consistent: Show up regularly. Share insights, comment on others’ content, and establish yourself as a valuable voice in your niche.

- Virtual Events: Webinars, online workshops, and virtual meetups are excellent ways to connect with like-minded individuals without leaving your comfort zone.

Offline Networking:

- Local Meetups: Look for networking events, industry gatherings, or business groups in your area. Even informal coffee meetups can be powerful.

- Be Present: Put your phone away and focus on the person in front of you. Eye contact and genuine engagement go a long way.

- Host Your Own Events: If the idea of attending a networking event feels overwhelming, why not host your own? Create a space where you feel comfortable and invite others to join.

Building a Personal Network

Your personal network is like a garden. It requires time, effort, and care to grow. Here’s how to cultivate yours:

1. Identify Your Tribe: Who are the people you want to connect with? This could be peers, mentors, industry leaders, or potential clients.

2. Offer Value First: Networking isn’t about asking, “What can you do for me?” Instead, think, “How can I help you?” Maybe it’s sharing a resource, making an introduction, or simply offering encouragement.

3. Stay in Touch: Regularly check in with your network. Send a quick email, comment on their posts, or schedule a coffee chat. Don’t let relationships go stale.

4. Diversify Your Network: Don’t just connect with people in your immediate industry. A diverse network brings fresh perspectives and unexpected opportunities.

Actionable Tips for Your Next Networking Event

Whether you’re attending The Joy Exchange (click or scroll to the bottom for more info) or another event, here are some practical tips to help you thrive:

- Prepare an Elevator Pitch: Calling it an Elevator pitch might be cliche but you need to be ready to succinctly explain who you are, what you do, and why it matters.

- Bring Business Cards: Even in the digital age, a tangible takeaway can be memorable - a digital business card with QR code on your phone can be fab.

- Ask Open-Ended Questions: Instead of “What do you do?” try, “What projects are you excited about right now?”

- Take Notes: Jot down key details about the people you meet to personalise your follow-ups.

- Smile and Relax: A genuine smile can break the ice and put both you and others at ease.

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Final Thoughts

Networking doesn’t have to be a chore. It’s an opportunity to connect, collaborate, and grow—both personally and professionally. By focusing on authenticity, playing to your strengths, and embracing both online and offline opportunities, you can build a network that truly supports your goals.

Remember, the key to successful networking isn’t about collecting connections; it’s about nurturing relationships. So go forth, build those bridges, and thrive. Let’s make networking joyful—yes, even for the introverts among us.

The Joy Exchange: A Networking Opportunity

Speaking of hosting your own events, let’s talk about The Joy Exchange. This informal and relaxed networking event is all about real conversations and meaningful connections. It’s a space where business owners can come together, share ideas, and build relationships without the pressure of traditional networking events.

The next Joy Exchange is happening on Wednesday, January 15th, at 10 a.m. online. Whether you’re an introvert, extrovert, or somewhere in between, this is your chance to connect with a supportive community that’s all about collaboration and growth. Mark your calendar and join us!

Register here The Joy Exchange

And if you love podcasts you can listen to my episode from The Joy Work Show on Networking here